By Cherrie Greene


For property professionals, a superior source of business are individuals who have tried to sell their land themselves. These for sale by owner (FSBO) land owners have experienced the emotional discomfort of sitting on a property that they wish to sell with little activity. Selling a home through the FSBO process is complex and annoying and a lot of homeowners who have gone through the process are thankful for the services of a REALTOR. Because of their frustration, FSBO home sellers are typically motivated to list with a real estate agent to get their house sold more swiftly.

Due to this crucial frustration of for sale by owner sellers, an effective REALTOR can generally turn these sellers into active MLS listings with a very basic sales presentation. Typically to switch a FSBO prospect, the REALTOR simply needs to reach out to the prospective client, validate their frustration and offer a better solution. If the land owner has a sufficient level of frustration with their existing experience. The only obstacle to the process is if the land owner cannot afford to pay the REALTOR commission.

Because FSBO leads are like a large source of listings for many REALTORS, a number of businesses have been established exclusively to fill this need. Services such as the Real Estate records Exchange (The RedX) LandVoice specialize in providing property agents with a broad daily list of new fsbo prospects.

These services help agents and brokers to grow their business by including fsbo leads from various sources and databases. Just to illustrate, the Redx program draws from various online classified web sites, and cross references the FSBO listing data with other public domain databases and even Multiple Listing Services to give their customer a comprehensive list of prospective clients.

Irrespective of the service that the listing agent chooses to use, most REALTORS that rely on FSBO leads for their book of business make use of some form of lead notification program. This is generally because the REALTOR's time is much more valuable than the monthly expense for a lead generation service like as the RedX. As like, an effective Real Estate Agent can utilize the lead notification services of RedX For Sale By Owner Listing Leadsor LandVoice and use the time that would otherwise be invested in research more wisely.




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