For REALTORS and brokers, leads from expired MLS listings can be a great source of revenue. Getting an expired listing to sign with you may be the result of a benign communication such as a listing letter, or as blatant as a door knock and face to face meeting. Regardless of how you prospect your buyer, understanding their frame of reference may be principal to your success.
As you evaluate the mindset of the prospective client, it is necessary to understand that they may perhaps still be motivated to sell the home, but may feel that they have been burned by the REALTOR listing process. These prospects have heard the traditional REALTOR presentation and are open to anything that appears unique, different, or more helpful than what their existing real estate agent offers.
For these customers, expired listing script may not be as effective as more direct forms of marketing. Even though these script are low cost and might be sent out in mass, they frequently are received much later than the prospect's window of opportunity. It is not uncommon for an expired listing to receive five or more phone calls from aggressive real estate agents on the day that their listing expires. In consequence, expired listing letters are frequently received late.
For REALTORS that use expired listings as a source of business a extra useful method might be to employ listing lead services such as the RedX (Real Estate Data Exchange) or LeadSenders to gain access to the leads in real time. Most thriving REALTORS use these types of tools to capture leads and get listings before their competitors. Through these services, the real estate professional utilizes a first mover advantage to capture the listing before the competition. These tools provide real estate agents with a significant advantage over their competition.
In general, an expired MLS listing lead will sign with the first REALTOR that makes contact. Once again, this suggests that expired listing script may possibly not be the most helpful method in which to prospect mls listing leads. Beyond doubt, the proverb that the early bird gets the worm applies to these scenarios, and the thriving REALTOR have got to fine-tune their lead generation plan accordingly.
As you evaluate the mindset of the prospective client, it is necessary to understand that they may perhaps still be motivated to sell the home, but may feel that they have been burned by the REALTOR listing process. These prospects have heard the traditional REALTOR presentation and are open to anything that appears unique, different, or more helpful than what their existing real estate agent offers.
For these customers, expired listing script may not be as effective as more direct forms of marketing. Even though these script are low cost and might be sent out in mass, they frequently are received much later than the prospect's window of opportunity. It is not uncommon for an expired listing to receive five or more phone calls from aggressive real estate agents on the day that their listing expires. In consequence, expired listing letters are frequently received late.
For REALTORS that use expired listings as a source of business a extra useful method might be to employ listing lead services such as the RedX (Real Estate Data Exchange) or LeadSenders to gain access to the leads in real time. Most thriving REALTORS use these types of tools to capture leads and get listings before their competitors. Through these services, the real estate professional utilizes a first mover advantage to capture the listing before the competition. These tools provide real estate agents with a significant advantage over their competition.
In general, an expired MLS listing lead will sign with the first REALTOR that makes contact. Once again, this suggests that expired listing script may possibly not be the most helpful method in which to prospect mls listing leads. Beyond doubt, the proverb that the early bird gets the worm applies to these scenarios, and the thriving REALTOR have got to fine-tune their lead generation plan accordingly.
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REALTORS, get expired listing letters and sales tools to help grow your real estate business. Visit www.TheRedx.net to learn the secrets of rapid real estate growth
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