By Cherrie Greene


For real estate professionals, resources for listing leads and sales prospects is a major business focus. In fact, for most Real estate broker, getting new leads takes up most of their time and money. However, if you compare the top producer real estate agents against the competition, it quickly becomes clear that their major time investment is actually devoted to selling property. So what are these top few agents doing differently?

If you look at how the top producer agents run their company in comparison to their competition, you can quickly see that these agents rely on systems, technology and teams to beat their competition. This allows the REALTOR more time to focus on selling, closing listing presentations and growing sales.

In contrast, the majority of Agents and brokers are single entity offices. Even when working with a broker, these agents are repeatedly left to their own devices to attract new customers, promote their services and eventually close sales. Alas, this lack of means repeatedly manifests itself in a real estate agent whose income is barely above the poverty line.

Fortunately, many of the resources that top producer real estate agents rely upon are available to all agents. Tools such as the Redex real estate listing and fsbo lead system provide agents with a daily list of new prospective customers. Additional tools such as mobile applications and even social media websites like Facebook and Twitter can provide a continual stream of new clients. For many real estate agents, even basic web tools like the Redex Agent Sites can help improve the number of prospects in the sales funnel. By relying on systems and technology, REALTORS can really boost their sales.

With few exceptions, all of these tools are available to all real estate agents, and when comparing the monthly fees to the potential profit, the justification for the investment in real estate marketing becomes clear. The Redex and LandVoice services are inexpensive and provide a continual and unique source of company. In fact, many of the online services such as Facebook, Twitter and even ActiveRain cost the REALTOR nothing but an investment in time.

The point is simply that as a Real estate broker, a minor investment in internet marketing technology and tools that automate and organize lead acquisition can make the crucial difference in the degree of success for the real estate agent.




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