When a homeowner decides to sell their house themselves can count on the fact that more than 20% of all home sales transactions are offered for sale by owner (FSBO). They can also take comfort knowing that more than 80% of the home buying public start their home search on the Internet. This means the "parity" speak of so many experts of the Internet is going to work in favor of FSBO. Home buyers will be exposed to a priv online as often as MLS property.

Property searches for the most part are local, which means a buyer is looking for in a specific location for a home and a priv properly marketed garner much Internet activity online as any Realtor home listed. Perhaps even more the FSBO can control the amount of offline advertising that will direct buyers to their home information on-line. For sale by owner websites are giving local private seller as much exposure as possible as well as providing a national database of homes. "On the generation of qualified buyers at our ads through a myriad of online marketing techniques aimed at home buyers and buyers not in General," said real estate Internet expert Richard Embro-Pantalony, "how to design your website for search engines to market is critical for finding quality house purchase traffic. "

Large Realtor websites will generate hundreds of thousands of page views per week or even per day, in some cases, but what about the caliber of the information available to the purchaser of the House? "Only recently National MLS large brokerage sites and sites of national major seem to focus on their technology after years of" ghost town "websites. Still today many of these websites are well funded, but the information House are still sorely lacking and that's because real estate agents you want to generate sales leads rather than give all the information for home buyers as possible. "

Most buyers want to search a home without pressure to buy and the pressure is there even if the REALTOR is good. Buyers who spend their time online researching their purchase you can find what they are looking at web sites of private seller and get all the information they need from the online listing, which then speak directly with the owner for further details before a personal visit. You are more likely to find multimedia presentations on a FSBO Web site because the owner of the House is pulling out all the stops to sell their House to its maximum potential for a reasonable price.

In conclusion Embro Pantalony added "If you offer generous online home buyer information and make it easy for them to find on-line listings, private seller will be quite satisfied with the number of quality buyers visiting their listing. The editors of the website real estate trust should provide customers with a daily listing of statistics. Home buyers to search on the Internet should never have a problem finding listings. " Private home sellers are gaining a clear advantage when marketing their home on the Internet if for no other reason that buyers have become more self reliant through their online property research.








Richard Embro-Pantalony is the President/CEO http://www.realestatemate.com 's and has over 26 years of experience in real estate. He provides expert advice on how to sell his house in a free eBook: "how to sell Your Home Like A Pro" http://www.realestatemate.com/Content/ebooks/How_To_Sell_Your_Home_Like_A_Pro/