By Maria Valenzuela


Agents spend more than 70% of their time on marketing, according to the National Association of Realtors. This just shows that marketing is very important in an agent's life in order to stay at the top. Therefore, real estate agents need a very good strategy to stay in the battle and knowing the right marketing tools is crucial. Moreover, how the agent uses his time wisely is the key to success. The type of marketing tools that you will use in selling a property can make a big difference. What are the tools used by successful agents who sells houses quickly?

Print Advertising

Print advertising could either be in the form of postcards, letters, fliers, newspaper ads, magazine ads and door hangers with all the attractive pictures, property information, as well as the agent's mailing and contact information. This marketing tool is highly effective for reaching people who may not always have time to search online. Instead of promoting an agent's contact information, the gist to a successful print advertising in real estate marketing is the use of specific words that could readily attract a reader's attention.

Online Advertising

According to the National Association of Realtors or NAR, online marketing is another important marketing tool because they claim that more than 70% of all potential home buyers begin their search online. Since print advertising is limited because of the space given in the newspaper or magazine classified section, websites can showcase all kinds of information like testimonials of satisfied customer, virtual tours, detailed information of the property, the agent or Realtor's information and description of his/her expertise and so on.

Social Media

Social media is all about social networking where agents connect with other agents and with potential clients to gain referrals and to showcase listings. Although some may not agree with Facebook or Twitter, social networking sites, as a real estate marketing tool, a lot of agents are using these two to boost their business.




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